Services Marketing Mix

Expanding a Business into ServicesThis Competency Assessment assesses the following outcome:MT450M6-6: Apply Marketing Mix principles to business or consumer services.Environmentalgear is an office and home products company available online, through a catalog mailed out every 6 months, and advertising via business magazines. “We make life healthier” is their motto.Founded 2 years ago by a scientist, a product engineer, and a retail marketing expert, they started out with office products and have moved on to home devices since this startup is such a success.Their newest home product is a sleep-enhancing bed, which involves a soft, but supportive bed with a detachable eye mask and neck collar that are both recyclable. The neck collar is preset to be the right temperature to induce sleep. The bed provides a choice of soft mantras or meditative sounds on very low volume for the best amount of time per scientific sleep research. The consumer can set the sleep time and soft volume choice of sounds that begin to gradually wake them up. The temperature of the bed adjusts automatically throughout the night to be the right temperature. It comes in navy blue, black, grey, pale green, and white, as do all their products.Current home products:Indoor doghouses that have environmentally friendly bedding and autofill water and dry food bowls with adjustable dispenser settings.Window shades that auto-adjust to your time schedule and the light and provide insulation.Kitchen mats that are supportive, sustainable, and natural, while providing cushioning for joints.Outside house lighting fixtures that are solar powered and adjust to the light outside. They also store extra light, which is then transmitted to inside light fixtures that provide general ceiling or wall lighting.Current business products:Office lighting fixtures that adjust to the light outside, the time of day, and work or shift schedule to reduce blue light as you head towards sleep time and provide optional lighting for winter climates.Screens for all types of monitors that protect your eyes from blue light, especially needed for those at computers all day.Office furniture (i.e., desks, bookshelves, ergonomic chairs that auto-adjust to the occupant’s needs and body weight and/or height and provide support, depending on the product).Desks that can adjust to any height at the push of a button or remote control.The company now wants to expand into services:Consumer service: They want to add an at-home service whereby a home ambience consultant will visit you at home to help you adjust their home products and make other recommendations for improving the home environment.Business service: They also want to add office consultants who can improve the office ambiance so it is more conducive to the company’s goals, comfort, and productivity.Choose business service or consumer service from above.Provide a synopsis of your research on the Internet regarding any competition.Explain why they might want to add services to their business.Using the marketing mix, provide the 4 P’s of this new consulting service for home or office, developing the particulars that make sense based on the scenario and the real world.Describe how they might want to launch these services and associate them with their branding.Respond in a minimum 600-word paper with additional title and reference pages in APA format and citation style.Minimum Submission RequirementsRespond to all the checklist items in a thorough manner.Submit your response using correct English grammar and spelling.If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored.All competency criteria must be met to earn a B grade and pass this Course Outcome.A predefined number of mastery criteria must be met to earn an A grade, indicating mastery ofthe Course Outcome. See the CLA and Grade Criteria Chart below.*If work submitted for this Competency Assessment does not meet the minimumsubmission requirements, it will be returned without being scored.MT450M6 Competency Assessment Criteria MET NOT YETMET“CATEGORY 1”CompetencyCriteria 1: Chooses business or consumer services, and explains whythe company might want to add services to their business.“CATEGORY 2”CompetencyCriteria 2: Provides a synopsis of research on the Internet regardingany competition.“CATEGORY 3”CompetencyCriteria 3: Using the marketing mix, provides the 4 P’s of this newconsulting service for home or office, developing the particulars thatmake sense based on the scenario and the real world.MasteryProvides the five determinants of the service quality model as appliedto the scenario.“CATEGORY 4”CompetencyCriteria 4: Describes how they might want to launch these services andassociates them with their branding.Total Competency Criteria:Total Mastery Criteria:CLA and Grade Criteria ChartCRITERIA CLAScore Grade PointsMeets all 4 competency criteria and 1 of mastery criteria 5 A 1000Meets all 4 competency criteria and 0 of mastery criteria 4 B 850Meets 3 competency criteria 3 Not YetCompetent* 01CRITERIA CLAScore Grade PointsMeets 2 competency criteria 2 Not YetCompetent* 0Meets 1 competency criteria 1 Not YetCompetent* 0Meets 0 competency criteria 0 Not YetCompetent* 0No submission NA Not Yet

Order your essay today and save 20% with the discount code: ESSAYHELP

Don't use plagiarized sources. Get Your Custom Essay on
Services Marketing Mix
Just from $13/Page
Order Essay

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat+1(978) 822-0999EmailWhatsApp