Select a service business and define the elements of the service using the servuce hierarchy. Describe the service business using intangibility perishability simultaniety and heterogeneity mix and the 7 ps of service marketing theory and concepts learnt in class.

| February 3, 2018

Select a service business and define the elements of the service using the servuce hierarchy. Describe the service business using intangibility perishability simultaniety and heterogeneity mix and the 7 ps of service marketing theory and concepts learnt in class. Provide appropriate services marekting recommendations for improvement and propose new service marketing mix strategies

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