Section A) 1. Introduction (minimum 50 words)

| November 30, 2018

Section A) 1. Introduction (minimum 50 words) 2. Literature review: is built on 2 articles that we have allocated to each student separately. (500 words) Section B) Discussion: You frame your discussion first by reading about the incident in Bangladesh “2013 Savar building collapse” (link provided) and secondly try to answer questions link: Q1 What words do they use? Where was the positive/negative energy in the consumers’ experience? Q2 Is there a specialised vocabulary? Q3 What psychology is deployed in their anti-consumption descriptions?

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