Say why Ryanair should or should not implement a global strategy

| January 10, 2016

Say why Ryanair should or should not implement a global strategy
Essay Criteria:
Answers should be backed up with facts, theories and case studies or articles, all reference must be in Harvard style. (2000 words).

Question 1: Should Ryanair Airline Implement a Global Strategy or not?
1. Introduction to Globalisation:
Say why Ryanair should or should not implement a global strategy

2. Background:
Give reasons why Ryanair Airline is thinking of Globalisation.

3. What is Globalisation?
4. Challenges of Globalisation (Case Study)
Question 2: Advantages and Disadvantages of Globalisation using a modern and a low development economy/country as an example

1. Benefits of Globalisation

2. Drawbacks of Globalisation
3. Theories behind Globalisation

4. Provide case studies of organisations that was successful in globalisation e.g Mc Donalds, Nissan, Renault and organisations that was not successful in globalisation

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