Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book.

| August 14, 2017

Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The student need to do a consumer behaviour audit for a specific product or service, covering the following aspects: Market segmentation Pricing Text book- Quester, P. (2011) Consumer Behaviour: Implications for Marketing Strategy, 6/e Enhanced McGrawHill.

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