Read the following case study:Kotler, P. and K. Keller (2016) Marketing excellence

| February 4, 2018

Read the following case study:Kotler, P. and K. Keller (2016) Marketing excellence: Audi, In Kotler, P. and K. Keller (2016) Marketing Management, 15th Global Edition, London: Pearson, pp. 175-176.Critically appraise the effectiveness of Audi’s marketing mix strategy in a specific national market environment (100 Marks).As a guide you should:(a) Provide a critical appraisal of the effectiveness of the marketing mix strategy that Audi employs in ONE country of …

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