Questions: Ques 1: Identify and discuss the main macro-environmental forces at play in this case study and how these may be addressed with the strengths and weaknesses of the RAV4? Ques 2: What is the product lifecycle?

| February 3, 2018

Questions: Ques 1: Identify and discuss the main macro-environmental forces at play in this case study and how these may be addressed with the strengths and weaknesses of the RAV4? Ques 2: What is the product lifecycle? Explain where you believe the Toyota Rav 4 is on the product lifecycle stage in Australia and identify what would be a relevant marketing mix for the product at that stage. Ques 3: What is market segmentation and why is target marketing important? Describe …

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