Question 1: Comment on Amazon’s approach to International Business Strategy by evaluating its structure, resources and culture. (100%) Question 2: With regards to its E-commerce business since 1994, how well has Amazon responded to macro (PESTEL) and micro (Internal control) environment factors and managed its value chain? (60%) Provide a critical analysis of its strategic approach to growth. (40%) Note: 1) This is preparation for a 2 hours open notes exam, based on case study (in attached …

| November 29, 2018

Question 1: Comment on Amazon’s approach to International Business Strategy by evaluating its structure, resources and culture. (100%) Question 2: With regards to its E-commerce business since 1994, how well has Amazon responded to macro (PESTEL) and micro (Internal control) environment factors and managed its value chain? (60%) Provide a critical analysis of its strategic approach to growth. (40%) Note: 1) This is preparation for a 2 hours open notes exam, based on case study (in attached …

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