Product innovation and marketing are the only enduring competitive advantage companies

| March 29, 2017

Question
Product innovation and marketing are the only enduring competitive advantage companies can use to survive and thrive in the marketplace. In the next seven weeks, you are going to participate in designing and writing a marketing plan for a product or service of your choosing. Your active participation in this project is essential to building your understanding of marketing and secondly, you can use a well written marketing plan to show prospective employers a sample of your work.

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