Procter & Gamble is the global leader in beauty and personal care. Its key brands here include Olay, Gillette and Pantene. The company has however underperformed some of its rivals including Unilever and L’Oréal, which have made significant gains in the

| August 14, 2017

Procter & Gamble is the global leader in beauty and personal care. Its key brands here include Olay, Gillette and Pantene. The company has however underperformed some of its rivals including Unilever and L’Oréal, which have made significant gains in the Chinese market to Procter & Gamble’s detriment. Procter & Gamble may suffer from being too mid-range for premium-focused China, while too premium for lesser developed emerging markets such as India.Proctor & Gam …

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