Procter and Gamble Company is actually an American corporation that is global in nature. It is based in Cincinnati in Ohio. This Company is a wide manufacturer of consumer goods. It is known to be the twenty fifth largest Companies in United States when analyzed in terms of revenue. The history of this Company is very interesting. The founders of Procter and Gamble Company are called William Procter and James Gamble. The two of them married sisters. William was a candle maker while James was a soap maker. The two of them joined and formed the Procter and Gamble Company. This is because their two Companies used similar resources.
When the two Companies started having problems with each other, their father in law managed to convince them to become business partners. This is when Procter and Gamble was formed. When this Company started, it used to manufacture soap and candles only. This Company made so much profit from these products which were sold during the American Civil War. Procter and Gamble Company is now manufacturing various brands. (Dyer, 2004)
They include Always which is a sanitary pad, Ariel used for washing dishes, Bounce, Bounty, Braun, Camay, Cascade, Charmin, Cheer, Clairol, CoverGirl and Crest toothpaste among other brands. Learn more about Tide Detergent mission statement
Therefore the products that are currently manufactured by this Company are very many. They range from beauty soaps, tampons, mouth wash, deodorant, cologne among other products. Looking at the ways through which Procter and Gamble Company uses in carrying out research on consumer products, they are diverse. This Company is known to carry out extensive research in relation to consumer behavior. In order to get to know the consumer behavior, the Company carries out both primary and secondary research. This Company has a department that deals specifically with research. (Davis, 1993)