Post MKt315 unit 7 discussion

| October 3, 2018

.blackboard.com/webapps/blackboard/content/launchLink.jsp?course_id=_60958_1&content_id=_2536375_1&mode=view”>Unit 7: Effective Messages & Creative StrategiesAdvertising has changes over the years… or has it?In order to be eligible for top grades, you must do the following:Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)All your entries must be thoughtful and substantiveAll your entries should contain specific marketing terminology and/or include concepts/theories from the textCite all your references to the text including page numbers and external sources of credible informationAdvertising have changed over the years… or has it? There is no doubt that marketers have always needed to create value and satisfy the wants & needs of their target markets. Well-designed ads communicate this value and it might be fun to take a look backward.. way back. Go to .vintageadbrowser.com/”>Vintage Ad Browser and browse examples of traditional ads. Select a two or three product categories and click around… what you find might surprise you! What are some of your favorite ads? Why? How effective are the messages and creative strategies? Do they differ from today’s advertising? How? .vintageadbrowser.com/”>.googleusercontent.com/proxy/2IOycCY29luQFvSvwo0E0rJ7wlz9xrhwgYojrU87kvwJFA2pYrLDpipaA_2flK9XNfHn3IrUopnTW-1rZL9alXTkfm8LsKrsGAioHBuAh5y4GXrn22BZnXuTgNnmk6WutooeK3kLUwnalT0y_NY=s0-d-e1-ft#https://post.blackboard.com/bbcswebdav/pid-457383-dt-forum-rid-22540909_1/xid-22540909_1″>.gstatic.com/ui/v1/icons/mail/images/cleardot.gif”>

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