PMBA 710 – Hammacher Schlemmer is a chain of retail stores

| August 31, 2017

Question
Hammacher Schlemmer

Hammacher Schlemmer is a chain of retail stores famous for introducing a steady flow of innovative new products to customers. When it negotiates for a new product, it often requires that it will get the exclusive rights to retail it for a year or two. Why is it advantageous to the supply chain for there to be an exclusive dealer and why for only a few years?

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