Phoenix FIN370 – which you explain the importance of innovation

| September 13, 2018

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation inyour selected business’s vision, mission, and values, and determine your business modelfor this new division. Include the following:Company: Patterson-UTI Energy, Inc.Product: The new product I have proposed is a walking oil rig.Propose a new product or service for the new company division. The division shouldbe customer-focused with an innovative mission statement. Ensure that you aredifferentiating your product or service.Describe how the division addresses customer needs and achieves competitiveadvantage.Create a vision and a business model for this new division that clearly demonstratesyour decision on what you want your business to become in the future.Explain how the vision, mission, and value of the new division align with thecompany’s mission and vision.Summarize how the vision, mission, and values guide the division’s strategicdirection.Define your guiding principles and values for your division in the context of culture,social responsibility, and ethics.

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