Part A: Strategy and positioning1. For each potential target market (Artists, Record Companies, and Producers) do a consumer, competitor, and company analysis. (20 points) 2. Create a positioning statement for three potential targets (Artists, Record Companies,

| February 4, 2018

Part A: Strategy and positioning1. For each potential target market (Artists, Record Companies, and Producers) do a consumer, competitor, and company analysis. (20 points) 2. Create a positioning statement for three potential targets (Artists, Record Companies, and Producers).Choose two of the three targets to continue analyzing for the remainder of the questions (Part A #3 through Part C #8): 3. Choose the two targets you think have the strongest business case and briefly explain why. You …

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