Part 1: -Background (company)–>Mission – PEST–>SWOT – Competitors–>Market share – Current Strategy Part 2: – Segments, Target, Positioning (S.T.P) – From SWOT–>New products devlopment strategy – Objective: market share from 10%–> 13% – From survey–>New Strategy (4Ps) –> Product Strategy –> Promotions Strategy *Referances: 10 or more.

| February 1, 2018

Part 1: -Background (company)–>Mission – PEST–>SWOT – Competitors–>Market share – Current Strategy Part 2: – Segments, Target, Positioning (S.T.P) – From SWOT–>New products devlopment strategy – Objective: market share from 10%–> 13% – From survey–>New Strategy (4Ps) –> Product Strategy –> Promotions Strategy *Referances: 10 or more.

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