Paper details: demonstrate understanding and knowledge .

| September 5, 2016

Question
Paper details:

demonstrate understanding and knowledge . These should be no longer than 5 pages double-spaced not including any tables, cover page, and references. Please use MS word format (.docx or .doc). AVOID PLAGIARISM. For references, there is no specific style required, but I prefer APA style.

Question for paper:

describe the two concepts: actual value and potential value. What are likely to be the best measures of actual and potential value for each of the listed customer bases? 

-Customers for a large regional supermarket chain 

-Customers for Disney World 

-Customers for HBO

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