Out Patient Clinic Market PlanLike other products and services, health care products and services must be marketed to potential consumers. To do this effectively, health care organizations must develop marketing plans. These plans provide organizations and their leaders with common goals for their products and services. Moreover, by relating the marketing plan to the mission, vision, and objectives of the organization, marketing plans become a tool in the strategic decision-making process. For the Final Project, you will create a marketing plan for a health care organization and record a presentation of the plan to the board of directorsâ€¢ Select one of the following health care organization to be the focus of your Final Project. Your selection can be within any type of health care organization and should reflect an actual opportunity available for change in your local community or state. o Hospitalo Physician Practiceo Outpatient Clinico Long-Term Care Facilityo Other Health Care Organization of Your Choosingâ€¢ Select one of the following project types for marketing consideration. The bullets below are intended to help guide your selection process and interest and are not prescriptive.Marketing of a new specialty unit (OB, Psych, Outpatient, Bariatric, or other)Marketing of a new community outreach program (i.e. HIV testing)Marketing of a new service (Family planning)Marketing of a new product (DaVinci Robot)Part 1: Executive Summary and Marketing Plan (5-Pages, 150 Points)Create a written document that includes the following:â€¢ Executive Summary (2-pages) that explains why the organization and project type were selected along with a justification of the importance of this effort. â€¢ Marketing Plan (3-pages) that will be used to communicate key opportunities to the Board of Directors. Your marketing plan should reflect your selected organization and project type and may contain a variety of the following components: o Specific goals and SMART objectiveso Detailed explanations of product, price, place, and promotion of the project type choseno Supporting information for this initiative (For example, this may include information on the market audit, target audience, and demographics).o Marketing strategy and business communication standards to be usedo Assessment of due diligence (any operational, financial, or human resources requirements needed to implement the plan)o Description of any benchmarks from other competitors or industrieso Specific marketing actionso Specific explanations of necessary budget, revenue, and staffo Limitations to implementing the plano Part 2: Board of Director’s presentation (1 slide (part of the 6 pages) powerpoint)to the Board of Directors and other facility leaders regarding your marketing plan. Your power point should summarize and defend your marketing plan.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more