One trend in healthcare (and marketing) is that we are seeing consumers increasingly using the Internet

| September 1, 2016

Question
One trend in healthcare (and marketing) is that we are seeing consumers increasingly using the Internet to research products and services. For healthcare organizations, that means that patients (consumers) may show up expecting certain tests or medications that they don’t need but want because they read about it online. Healthcare organizations and marketers in particular must find a way to manage those expectations.

Visit a medical website (like WebMD) and in a 1-2 page paper, describe the site – who is its target market, how is the information presented, what types of information are available? Be sure to use proper spelling and grammar and cite your sources in APA format.

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