On completion of this unit a student should be able to: 1. Display problem analysis skills and an ability to translate a management problem into a feasible research question. 2. Demonstrate a working knowledge of the concepts and methods of marketing research. 3. Recognise with an increased sensitivity the biases and limitations of marketing data 4. Show an understanding of questionnaire design and sampling theory. 5. Exhibit an understanding of qualitative and quan …

| February 8, 2018

On completion of this unit a student should be able to: 1. Display problem analysis skills and an ability to translate a management problem into a feasible research question. 2. Demonstrate a working knowledge of the concepts and methods of marketing research. 3. Recognise with an increased sensitivity the biases and limitations of marketing data 4. Show an understanding of questionnaire design and sampling theory. 5. Exhibit an understanding of qualitative and quan …

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