NU MKT302A WEEK 4 QUIZ

| June 5, 2016

Question
Question 1

Maddie’s Beverage Company has recently introduced Wateroos, eight-ounce servings of water in juice-style containers with straws, to encourage children to drink more water. Since this product is in the introductory stage of the product life cycle and as yet has no direct competition, Maddie’s promotional objective should be persuasion.

True

False

Question 2

Sometimes multinational firms will follow a penetration strategy in developed countries and a skimming strategy in developing countries.

True

False

Question 3

Personal selling becomes a more important promotional tool as product value and complexity and increase.

True

False

Question 4

Estefan works as a production editor for a major textbook publisher. He hopes to build a list of freelancers whom he can call on to edit and proofread materials for his company. LinkedIn would be a good place for Estefan to find such individuals.

True

False

Question 5

Relationship selling is more typical with selling situations for consumer goods.

True

False

Question 6

The goal of advertising is to change people’s values.

True

False

Question 7

Price is defined as the value of a good or service as measured by a certain dollar amount.

True

False

Question 8

Teenage boys make up the vast majority of YouTube users.

True

False

Question 9

An insurance company’s advertisement poses the question, “Will your family survive if you die uninsured?” This is an example of a health appeal.

True

False

Question 10

An awning manufacturer that is allowed to deduct 3 percent from its total bill if it pays by a specific date is receiving a promotional discount.

True

False

Question 11

The first step in setting the right price for a new product is to estimate demand, costs, and profits.

True

False

Question 12

Anil hopes to use social media to find some new customers for his bicycle shop. Writing a corporate blog that discusses the shop’s inner workings would be a good tool for this purpose.

True

False

Question 13

Penetration pricing means charging a relatively low price for a product as a way to reach the mass market.

True

False

Question 14

Markup pricing, adding an amount to cost to cover expenses and profit, is the most popular method used by wholesalers and retailers to establish a selling price.

True

False

Question 15

Benedict and Taapo are arguing about newspaper publicity. Benedict says favorable publicity is free–hence the phrase, “free publicity.” Taapo says that publicity is not free because costs were incurred in developing the public relations materials used by the newspapers. Benedict has a more accurate grasp of the definition of publicity.

True

False

Question 16

Advertising is impersonal, one-way mass communication about a product or organization that is paid for by a marketer.

True

False

Question 17

If demand for milk is inelastic, consumers will not change their purchasing habits greatly when the price of milk changes.

True

False

Question 18

Communication via telephone is not considered personal selling because it is not face-to-face.

True

False

Question 19

Point-of-purchase promotions are seldom used as a sales promotion tool because most purchase decisions are made before consumers ever enter a store.

True

False

Question 20

More and more companies are increasing their interactive marketing budgets. Most of this investment will be made in:

search marketing.

display advertising.

mobile marketing.

social media.

e-mail marketing.

Question 21

The first step in the selling process is approaching the customer and probing needs.

True

False

Question 22

Publicity is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance.

True

False

Question 23

New brands with a small market shares tend to spend proportionately more for advertising and sales promotion than do those with large market shares.

True

False

Question 24

Marketers have largely been frustrated in their attempts to engage with consumers through virtual worlds and online gaming because consumers of these environments are usually so intent on playing the games that they notice little else.

True

False

Question 25

The only way to maximize profits is to reduce costs by operating more efficiently.

True

False

Question 26

Procter & Gamble entered the electric toothbrush market with the Crest Spinbrush at a price considerably lower than those of lesser-known competitors. It used penetration to gain market share.

True

False

Question 27

Marketers need to understand that, in cyberspace, paid media is essentially dead; consequently, they should no longer expend any resources into paid media.

True

False

Question 28

The final selling duty for most successful salespeople is closing the sale.

True

False

Question 29

Marketers targeting consumers in foreign countries must worry about the translation and possible miscommunication of their promotional messages by other cultures.

True

False

Question 30

The owner of Buffalo Mountain Coffee Shop pays the same amount in rent each month no matter how many customers she serves. The shop owner’s rent is an example of a marginal cost.

True

False

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