NU MKT302A WEEK 3 QUIZ

| June 2, 2016

Question
Question 1

Carl represents a manufacturer of floor coverings and gets paid a commission for finding buyers and linking them up with the manufacturer. Carl is an example of a merchant wholesaler.

True

False

Question 2

The direct channel is used more often in consumer markets than in business and industrial markets.

True

False

Question 3

When P&G began marketing Tide Free & Gentle, which is dye- and perfume-free, this represented which new product category?

Repositioning strategy

New product line

Addition to existing product line

Discontinuous innovation

Revision of existing products

Question 4

All of the following are unique characteristics that distinguish services from goods EXCEPT:

intangible.

inseparable.

searchable.

heterogeneous.

perishable.

Question 5

Water transportation is by far the most expensive mode of transportation, but it is also the most reliable.

True

False

Question 6

Unsought products are often sold through:

aggressive personal selling.

highly persuasive advertising.

direct mail.

direct-response advertising.

all of the above.

Question 7

Marketers who use nonstore retailing no longer have to worry about the “place” element of the four Ps.

True

False

Question 8

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates. The week after the compound was invented, a group of the firm’s employees got together and listed ways the product might be used. This is an example of:

quality control

brainstorming

concept testing

venture group activities

screening

Question 9

Starbucks management has been trying to refocus on the things that originally made the company so successful. For example, Starbucks stores across the United States recently shut down for a short period of time for retraining, and the company has worked to make sure you can smell the fresh ground coffee aroma when you enter the store. However, when questioned, consumers tend to focus on the need for pricing incentives such as a frequent purchasing program. According to the _____, there may be a difference between what customers want and what Starbucks management thinks customers want.

gap model of service quality

service pyramid

four dimensions of service quality

service paradigm

service delineation matrix

Question 10

Trademark protection and rights only lasts for five years.

True

False

Question 11

Which of the following is the LEAST likely source for new-product ideas?

A company’s distributors

Its customers

Its employees

Its financial lenders

Its competitors

Question 12

Inez believes that makeup is the most important part of her wardrobe. She spends considerable time comparing the prices, skin tones, and color options available at various cosmetics counters in department stores. For Inez, makeup is a convenience product.

True

False

Question 13

Of the eight critical business processes on which supply chain managers must focus, which process allows companies to prioritize their marketing focus on different customer groups according to each group’s long-term value to the company or the supply chain?

Customer relationship management

Returns management

Product development and commercialization

Order fulfillment

Demand management

Question 14

Which of the following would be considered a new product?

A new product line

A new-to-the-world product

An addition to an existing product line

An improvement or revision of an existing product

All of these choices

Question 15

Emily has just opened a health food store that sells organic foods, herbal supplements, and environmentally friendly products. Because it will be a specialty store, she should have a broad product assortment with moderately low prices.

True

False

Question 16

The most important functions of packaging are to contain and protect products, promote products, facilitate product storage, and facilitate recycling.

True

False

Question 17

The accuracy of revenue projections for products are affected by:

the newness of the product.

the size of the market.

the nature of the competition.

all of the above.

none of the above.

Question 18

Color can be used by retailers to create a mood or focus customer attention on a particular product.

True

False

Question 19Canyons ski resort is so positive that guests will enjoy their visit that they offer a money-back guarantee for special lift tickets purchased at the resort Web site. Canyons’ “You’ll-Love-It-Or-It’s-Free-Guarantee” provides consumers which of the following service quality aspects?

Tangibility

Responsiveness

Sympathy

Responsibility

Reliability

Question 20

Nonprofit managers do not need to worry about developing marketing strategies.

True

False

Question 21

One of the most critical global supply issues for importers of any size is coping with the legalities of trade in other countries.

True

False

Question 22

Dillard’s, Target, and Walmart use data mining to determine which products to stock at what price, how to manage markdowns, and how to advertise to draw target customers.

True

False

Question 23

Due to service _____, services cannot be stored, warehoused, or inventoried.

tangibility

variability

intangibility

perishability

heterogeneity

Question 24

Many businesses have found that it is more expensive to hang on to the customers they have than to focus only on attracting new ones.

True

False

Question 25

The first stage of the new-product development process is:

screening and concept testing

establishing the new-product strategy

exploring opportunities

developing a business analysis

the building of a prototype

Question 26

Supply chain management is completely producer driven.

True

False

Question 27

Hotels will often offer deep discounts on weekends and during the off-season; for the same reason, airlines will adopt a similar pricing strategy during off-peak hours. These services cannot be stored, warehoused, or inventoried because they are perishable.

True

False

Question 28

Metallurgical Designs makes gold and silver charms for necklaces and bracelets. It markets its charms to a few retailers in any one region and promotes them intensively to those retailers. This is an example of intensive distribution.

True

False

Question 29

For true supplier integration to occur, all of the following must occur EXCEPT:

firms must choose their suppliers carefully

supply chain partners must interact in ways that minimize waste and redundancy

firms need to adopt a “push” system rather than a “pull” system of supply chain management

firms must monitor each supplier’s strategic goals and operational capabilities

both firms must have a stake in the outcomes of their interactions

Question 30

Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from 1,500-plus suppliers. Selfridges and House of Frasier are engaged in:

vertical conflict

an integrated supply chain

a strategic channel alliance

an information-based distribution channel

a distribution cooperative

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