NU MKT302A WEEK 3 DISCUSSION

| June 3, 2016

Question
Of all of the US car makers, Ford has repositioned itself and its line, perhaps, more completely than all of the others and has met with considerable success.

1. What are some of the benefits Ford has achieved through reorganizing its product line?

2. Discuss the various product modifications that Ford made to the Ford Explorer.

3. What are some examples of Ford’s product line extensions?

4. What are some examples of Ford’s product line contractions, and why were they removed?

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