| June 8, 2016

Week 2 Assignments

2a. Explain the concept of Family Life Cycle and its use in marketing. Choose one stage and give 4 products that might be marketed to them, and a TV show and a magazine that might be used as vehicles for the marketing effort. Be sure to justify your selections

2b. How are the stages in the Business buying decision process similar to the consumer buying process? How are they different?

2c. Discuss the concepts of a Customer Relationship Management system and why it is important for Marketing Managers to be involved in planning the system.

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