| June 9, 2016

Week 1 Assignments

1A. Give an example of a recent purchase experience in which you were dissatisfied because a firm’s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations –and also explain whether your expectations were formed based on the firm’s promotion or something else.

1B.Distinguish clearly between a Marketing Strategy and a Marketing Mix. Use an Example

1C. In developing a marketing program for the Third World, what ethical concerns should a brand like Kool-Aid® consider?

Click on the “Week One Assignments” link above to submit your assignment, as well to get more information regarding the due date and grading rubric.

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