New Product pricing decisions. Can you help me come up with a few

| June 3, 2016

Question
New Product Pricing Decisions

In this discussion forum, you will have the opportunity to consider the many factors that may be important in pricing a new product. The pricing of a new product, such as a next-generation iPad, draws together many of the topics covered in the course to date, including variable vs. fixed costs, sunk costs, break-even analysis, and short-run vs. long-run decisions.

Upon completion of this assignment, you should be able to:

Identify information that is relevant for making short-term decisions.
Make regular and special pricing decisions.
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Textbook: Horngren’s Accounting
Media: 5.3 Resource: Cost Systems and Business Decisions
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In Horngren’s Accounting, review:
Chapter 24
Chapter 25
Review the media: 5.3 Resource: Cost Systems and Business Decisions.
Navigate to the threaded discussion below and respond to the following prompt:
When Apple introduces a new version of the iPad, many considerations go into setting the selling price. Discuss the importance of the following in setting the initial selling price of the iPad:
Development costs of the new product
Pricing of the previous model of the iPad
Features of the iPad compared to competing products
Pricing of comparable products from competitors
The break-even point
Variable production costs
Capacity of manufacturing plants to produce the iPads

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