multivariate techniques

| December 18, 2015

multivariate techniques

A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper management does not want to appear incompetent, so they have asked you to research and explain three major ways multivariate statistics are used in a business.

Small Group Discussion

Research the library, and provide at least 1 example of how a real company has used each of the following multivariate techniques: factor analysis, multidimensional scaling, and cluster analysis. Companies that provide statistics software Web sites and market research firm Web sites usually include case studies and customer testimonials.

Read the postings of all group members, and decide as a group which technique is preferred by the group and which example best illustrates the use of this technique. ( a Real life example of the company : very important ).

Use the Small-Group Discussion Board for your comments.

Individual Portion

For the individual portion of this project, on your own, write a summary of 1,500 words explaining to upper management the chosen multivariate technique, how it is different from the other 2 techniques, how at least 1 other real-life company has used this technique to address a business problem, and how that technique might be used at your own organization.

Please add your file.
Objective:

Explain the various methodologies and applications relating to levels of measurement, central tendency, dispersion, and other key statistical metrics.
Apply various risk assessment tools to business circumstances and assess confidence, risk, and sampling error.
Very important:
My part in this project is taking about multidimensional scaling and give an example about a real company and another thing is to compare the model chosen with 2 others and finally wrote what can I do for the company W or recommendation for the company W

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