MRC (Pty) Ltd is a Brisbane-based marketing research consultancy. The company is considering new technologies in order to enhance their marketing research capability and provide a more efficient and accurate service for their clients. The client base of MRC i

| November 29, 2018

MRC (Pty) Ltd is a Brisbane-based marketing research consultancy. The company is considering new technologies in order to enhance their marketing research capability and provide a more efficient and accurate service for their clients. The client base of MRC is currently medium-sized FMCG companies, which includes IGA and the 7Eleven franschisor. MRC intend to join the earlyadopters of data analytics technology users with the major source of data being social media. MRC has no detailed knowledge …

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