Mood boards are used for inspiration, analysis and strategy building – they’re commonly used in marketing, advertising, fashion and social media. For this assessment, you will be required to analyse and visually define the brand identity of the client using the six

| February 7, 2018

Mood boards are used for inspiration, analysis and strategy building – they’re commonly used in marketing, advertising, fashion and social media. For this assessment, you will be required to analyse and visually define the brand identity of the client using the six dimensions of Kapferer’s brand prism: 1. physique 2. personality 3. culture 4. relationships 5. reflection 6. self-image Create your mood board using Microsoft PowerPoint, Keynote or any other visual presentation too …

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