MKTG 201 The strategic planning process

| June 14, 2018

Hi Colleagues,

Mid Term: Covers chapters 1 through chapters 7

For the Mid-term you will create a new product and provide how you would market
your product. You will need to provide information on how your product is
superior to your competitions product.

1) Define and explain each of the following tools/concepts below.

The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: —product, price, and service.

2) Use two or more of the concepts from part
1 in your product assessment.
3) Analyze security, privacy, ethical, and
legal issues related to the digital information world and marketing

The mid-term needs to be in a Word document
and in APA format. You must cite at least 3 academic references. The page
requirement is a minimumof 4 body pages in length. This does not include
the cover and reference pages.

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