Media and strategy.

| January 24, 2016

Media and strategy.

Week 2 Assignment–The Nature of News
Instructions
After studying the assigned reading 21st Century Communication: A Reference Handbook: Chapter 65: The Changing Nature of “News” considering the concepts of timeliness, proximity, unusualness, prominence, impact, conflict and human interest, provide a current example of a compelling news story. Answer the following questions or prompts. A) Why is it compelling? Which of the concepts does it exemplify? B) In general, how have these concepts been challenged by the advent of immediacy in news release?

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