McDonald’s and its competitors must try to determine which variables – for example, price, quality, health concerns

| June 6, 2016

Question
McDonald’s and its competitors must try to determine which variables – for example, price, quality, health concerns, convenience, speed of delivery, and restaurant ambiance – have the greatest influence on consumer demand. The uncertainty related to the fast-food industry and the competitors in this oligopolistic environment also has a significant macroeconomic impact.

Read the case study Strong Headwinds for McDonald’s, then answer the following questions:
Describe the macroeconomic factors that caused headwinds for McDonald’s in 2012. Please include sources with your answer.
Give examples of oligopolistic behavior among the rivals in the fast-food industry.
Regarding the discussion of when McDonald’s introduced its Dollar Menu strategy in the fall of 2002, why was the company assuming or hoping that the demand for its products was elastic? Did this appear to be the case?
Based on the case, how did the McDonald’s development of its mini-restaurants improve its overall profitability?
What role did the policies of various governments play in influencing the international expansion strategies of McDonald’s?

Write a 500-word paper answering the preceding questions.
Incorporate a minimum of three sources in addition to the text in this assignment for a total of four sources. Your sources may include scholarly sources, credible newspapers, trade journals, or websites.
Use APA formatting for your paper and citations.

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