MBA 5501 Unit VI Scholarly Activity and Unit VI DQ

| November 9, 2018

MBA 5501 Unit VI Scholarly Activity and Unit VI DQ MBA 5501 Unit VI Scholarly ActivityUnit VI Marketing Plan
Assignment-Marketing Strategy
·
Product Strategies
·
Place Strategies
·
Pricing Strategies
·
Promotional Strategies
This section of
the Marketing Plan will assess the marketing strategies or the controllables to
include the entire marketing mix (4 P’s). Think about the most effective
strategies to use with an eye on the target market. Include your rationale and
research to support your position. Additionally, you will include a discussion
of whether the company has a competitive advantage (or is better than its
competitors) with respect to each area. Note that you will discuss competitive
advantage four times and should be discussing each area separately.

Product
Strategies
Explain the
product characteristics including the product and/or service qualities,
warranties, service contracts, packaging, and branding opportunities. Include
rationale.

Discuss whether
the company has a competitive advantage with respect to product.

Place
Strategies
Explain the
entire channel of distribution from the manufacturer to the consumer. Think
about how the channel aligns with the overall logistics and the location of the
physical facility. Include rationale.

Discuss whether
the company has a competitive advantage with respect to place.

Pricing
Strategies
Explain the
pricing strategies and tactics to be used by your company. Research the various
combinations of strategies that could be used by the company at different
times. Include rationale.

Discuss whether
the company has a competitive advantage with respect to pricing.

Promotional
Strategies
Explain the
promotional mix to be used, thinking about personal selling, advertising, sales
promotion, internet marketing, and publicity. Think about promotional mediums
as well. Include rationale.

Discuss whether
the company has a competitive advantage with respect to promotion.
Deliverable: The
format of this professional Marketing Plan is essay format with subheadings
using Microsoft Word. As this assignment is a comprehensive plan, additional
research and support should be included using a minimum of three sources
correctly formatted to APA standards on the reference page. In-text citations
should also be used. As the marketing strategy is one of the most important
areas of the marketing plan; the required word count is minimally four pages
long, double-spaced (plus title page and reference page), allowing for you
to adequately discuss all four areas of the marketing mixMBA 5501 Unit VI Discussion Board QuestionOn page 424 in your textbook, the “Apple Stores” insert discusses the success of the Apple Store and the growth in Apple product end-users. In 2001, BusinessWeek wrote a piece on why the Apple store concept would not work. Discuss a product or service that you or a family member thought a dud but was successful. Why did you think it not a viable product, what features made it successful, and do you now see previously unrecognized value?

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