MARKETING-While price is often the activation point that gives people the reason

Question
While price is often the activation point that gives people the reason to subscribe and come back to Groupon, consumers are really more concerned with dealing with a quality merchant and having a unique experience with their friends. In other words, consumers focus on the unique combination of benefits from the experience which is known as ________. 1.loyalty 2.situational influences 3.cognitive dissonance 4.the marketing program 5.customer value