Marketing Strategies 651

| June 14, 2018

Marketing Strategies 651Create a brief presentation for the class in which you:• Present a Blue Ocean idea (not one you make up – an existing product or service that youbelieve exemplifies a Blue Ocean strategy)• Describe how this product/service fits the Blue Ocean model:- how does it create new demand?- how does it diverge from the competition/make it irrelevant?- how does it achieve value innovation, i.e., how does it create value for the company andthe customer?- what is its unique focus?- does it have a memorable tagline?- Use visuals to support your presentation (PowerPoint preferred)Time – approximately 5 minutes

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