MARKETING-Standardization: Demonstrate a standardized approach to global marketing.

| January 31, 2017

Question
Standardization: Demonstrate a standardized approach to global marketing. Select one company and three countries. Do not use the company’s country of origin (headquarters). Show how the company uses a standardized marketing approach using one or more of the marketing mix elements (product, price, promotion, and/or distribution) across three countries. Document your sources (publication, website, advertisement, personal experience). Discuss the reasons the standardized approach works well for this company across the three countries.

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