Marketing Mix – Place Place The place should describe how you will distribute your product to your customers. If your product is a tangible good, what will be your distribution channel strategies (i.e., Direct, on-line sales; find a wholesaler or agent to contract with

| February 8, 2018

Marketing Mix – Place Place The place should describe how you will distribute your product to your customers. If your product is a tangible good, what will be your distribution channel strategies (i.e., Direct, on-line sales; find a wholesaler or agent to contract with retailer, etc.) and describe why you think that channel choice (or choices) is the best for your product (i.e., talk about your competition, limited resources, production capabilities, etc.) If you are a retail business, the place …

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