MARKETING Gia purchased a Groupon for an afternoon of ice skating

| January 31, 2017

Question
Gia purchased a Groupon for an afternoon of ice skating, pizza and sodas for four people for $25 (a $60 value). Gia felt that the purchase was a great deal and the redemption process was easy and convenient. Gia is likely to have a positive _____ towards Groupon due to her positive experience.

cognition. perceived risk. subliminal perception. attitude. self-concept

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