Marketing-Focus Group Moderators guide

| January 30, 2017

Focus Group Moderators guide
Topic: To determine if full-time students prefer morning or night classes, and if this is linked to their academic success.

Focus groups are one of the most popular forms of qualitative research. To help answer your research question, please turn in a focus group moderator’s guide that includes the following information:

a. Prepare a focus group moderators guide to help you gain insight into your research question(s). (1-2 pages, See attached example)
– Make sure to state your objectives for conducting this focus group.
– Make sure to give an estimated time for each of the sections.
b. What are the advantages and disadvantages of this approach?
c. How would you recruit participants? (Through what medium as discussed in class. i.e. e-mail, personal contacts, random sampling, etc…).
d. What types of participants would you recruit?
e. How many groups would you conduct? Why?
f. How long would it take and how much would it cost? (Please account for any printing, moderator, recruiting and room fees that may apply).

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