MARKETING-Examining the external environment for opportunities and threats to a company

| January 31, 2017

Question
.jpg”>

Instructions:

Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in the development of a marketing strategy. As a new marketing associate with U Drive Transport, you are tasked with examining the global marketplace for expansion opportunities and threats.

Step 1.Use the template starting on page 2 to execute this task.

Step 2.To begin the process, choose oneregion of the world by visiting:http://www.state.gov/countries

Step 3.Choose one (1) country within your chosen region of the world. Locate one (1) major city center within your chosen country and examine the external marketing environment for opportunities and threats.

Step 4.Using Chapters 4 and 5 in the textbook to inform your understanding of the sixfactors of the external environment in the global marketplace, examine the opportunities and threats to the company, brand, and product of U Drive Transport in your chosen major city center. Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings.

Step 5.Based on the findings of your external environmental analysis, write a 500 word business memo to the owners of U Drive Transport discussing why the company should or should not consider expanding into the country you chose to examine. Be sure to useChapter 5 of the textbook to inform your understanding of global marketing. Apply the marketing language in your writing. You must examine the external marketing environment before writing the business memo.

U Drive Transport

Name:

Date:

Unit 4 Assignment: External Environmental Analysis

U Drive Transport External Environmental Analysis

.cia.gov/library/publications/the-world-factbook/docs/refmaps.html”>World Region: Country:

Major City Center:

1. Social External Environmental Factors(Hint: Do the threats first.)

Opportunities:

Threats:

Resources: http://www.state.gov/e/eb/eppd/csr/index.htm

2. Demographic External Environmental Factors(Hint: Do the threats first.)

Opportunities:

Threats:

The U.S. Census International Data Base is located at: http://www.census.gov/population/international/data/idb/informationGateway.php

3. Economic External Environmental Factors(Hint: Do the threats first.)

Opportunities:

Threats:

4. Technological External Environmental Factors(Hint: Do the threats first.)

Opportunities:

Threats:

5. Political and Legal External Environmental Factors(Hint: Do the threats first.)

Opportunities:

Threats:

Resources: The World Factbook

6. Competitive External Environmental Factors(Hint: Do the threats first.)

Opportunities: Opportunities: (Do the threats portion first, and then figure out how the threats provide an opportunity for U Drive to better compete with competing companies.)

Threats: Threats (What threats does the competition pose to U Drive Transport? Search for competitors by inserting “car rental companies” in your browser):

References

Central Intelligence Agency. (2014). The world factbook. Retrieved fromhttps://www.cia.gov/ library/publications/the-world-factbook

U.S. Census Bureau. (2013, December). International programs: International data base. Retrieved from http://www.census.gov/population/international/ data/idb/informationGateway.php

U.S. Department of State. (2014). Corporate Social Responsibility. Retrieved from http://www.state.gov/e/eb/eppd/csr

U.S. Department of State. (2014).Regions. Retrieved from http://www.state.gov/countries

Get a 30 % discount on an order above $ 50
Use the following coupon code:
COCONUT
Order your essay today and save 30% with the discount code: COCONUTOrder Now
Positive SSL