MAR 4323 Summer 2015 Chapter 4 Quiz

| June 9, 2016

Question
(4323 Summer 2015 Boca)

Assignment:

Chapter 4 Connect Quiz

1.

Award: 6.25 out of 6.25 points

Which of the following factors is considered important for learning to occur through the associative process, according to classical
conditioning?

High-distance

Disintegration

Frequency of association

Reward

Dissimilation

2.

Award: 6.25 out of 6.25 points

Which of the following is true of consideration threat?

It refers to an evoked set with only a single unit.

It refers to an evoked set that contains more than six alternatives.

It is also known as a heuristic set.

It is a consequence of a customer’s top-of-mind awareness.

It is the exact number of the evoked set.

3.

Award: 6.25 out of 6.25 points

Which of the following statements about the psychoanalytical theory is true?

Its insights are not useful for developing advertising messages that appeal to customers.

It was developed by Abraham Maslow.

It makes use of large samples to draw conclusions.

It had a negligible influence on the development of modern psychology.

It is used to determine the consumer’s purchase motivations.

4.

Award: 6.25 out of 6.25 points

The first stage in the consumer decision-making process is evaluation of alternatives

True

False

5.

Award: 6.25 out of 6.25 points

Operant conditioning is also called:

intermittent conditioning.

associative conditioning.

instrumental conditioning.

partial conditioning.

classical conditioning.

6.

Award: 6.25 out of 6.25 points

According to the family decision-making process, a mother who decides that she needs a new car is referred to as the:

initiator.

purchasing agent.

consumer.

influencer.

information provider.

7.

Award: 6.25 out of 6.25 points

At the age of 55, Ron feels lonely and wishes he had more friends. Which of the following hierarchy of needs is involved?

Safety need

Self-actualization need

Social need

Esteem need

Physiological need

8.

Award: 6.25 out of 6.25 points

Qualitative methodologies employed by psychologists, such as individual interviews and participant observation, help capture the social,
cultural, and environmental influences that may affect consumer behavior.

True

False

9.

Award: 6.25 out of 6.25 points

Which of the following stages occurs after selective attention, according to the selective perception process?

Selective assimilation

Selective communication

Selective retention

Selective exposure

Selective comprehension

10.

Award: 6.25 out of 6.25 points

Behavioral learning theories are based on internal psychological processes such as motivation and thinking.

True

False

11.

Award: 6.25 out of 6.25 points

A consumer always makes his purchase decisions in isolation. No external factor influences a consumer’s decision making process.

True

False

12.

Award: 6.25 out of 6.25 points

Dissonance is less likely to occur in important decisions where the consumer must choose among close alternatives.

True

False

13.

Award: 6.25 out of 6.25 points

Consumer behavior can be defined as the process and activities people engage in when searching for, selecting, purchasing, using,
evaluating, and disposing of products and services so as to satisfy their needs and desires.

True

False

14.

Award: 6.25 out of 6.25 points

Plum, a manufacturer of baby products, came up with an attractive jingle for its advertisement. The jingle gained popularity among its audience
due to its catchy tune and simple lyrics. In the given scenario, which of the following assists the viewers in remembering and recognizing the
ad?

Heuristics

Mnemonics

Memes

Symbols

Cues

15.

Award: 6.25 out of 6.25 points

Bliss Automobiles is a Texas-based luxury car manufacturer. Typically, it is never affected by economic downturns as its customers are
highly image conscious. Which level of the hierarchy of needs is being illustrated by Bliss’s customers?

Physiological

Esteem

Love and belonging

Safety

Social

16.

Award: 6.25 out of 6.25 points

Gilbert is dissatisfied with his phone because it has a very short battery life. He realizes that he needs a phone that has a longer battery life.
Gilbert is in the _____ stage of the consumer decision-making process.

information search

attitude formation

purchase decision

problem recognition

alternative evaluation

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