Lower price is often cited as the key reason for customers to patronize a particular establishment. Critically evaluate and discuss with relevant theoretical underpinning support why the elements of “people” and “physical evidence” may be even more important in the case of a medical services provider

| February 8, 2018

Lower price is often cited as the key reason for customers to patronize a particular establishment. Critically evaluate and discuss with relevant theoretical underpinning support why the elements of “people” and “physical evidence” may be even more important in the case of a medical services provider

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