LEARNING OUTCOMES ASSESSED – ALL FIVE:1

| November 30, 2018

LEARNING OUTCOMES ASSESSED – ALL FIVE:

1. Differentiate between internal, global and domestic marketing.
2. Examine the cultural environment of global markets.
3. Explore and assess global market opportunities.
4. Evaluate global marketing strategies for a product and/or service.
5. Select an appropriate foreign market entry and develop strategic marketing decisions encompassing choice of target market and relevant product mix decisions.

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