kaplan MT459 all assignments latest 2016 may

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MT459 unit 2 assignment latest 2016 may

Unit 2 [MT459: Consumer Behavior]

Unit 2 Assignment

Read Case Two: Please
Talk to Me found at the end of Chapter 2. Complete the question at the end of
the case.
Assignment Checklist:
1. Recognize trends in
secondary data
2. Describe changes that
will be required to market strategy based on data
3. Compare the shifts in
behavior and its impact on overall market strategy
4. Paper should be 1–2
pages
5. Paper must be in APA
format and citation style
6. Review the grading
rubric (below) before starting this Assignment
Directions for Submitting
your Assignment
Compose your Assignment
in a Microsoft Word document and save it as Username MT459 Assignment-Unit2.doc
(Example: TAllen- MT459 Assignment Unit 2.doc). Submit your file by selecting
the Unit 2: Assignment Dropbox by the end of Unit 2.

Unit 2
[MT459: Consumer Behavior]

Unit 2 Assignment Grading
Rubric = 30 Points
Criteria Maximum Maximum
Percent Points

Content
Assignment answer
provides correct and complete information:
1. Recognize trends in secondary Data 50%

2. Describe changes that will be required to market strategy
based 15
on data.

3. Compare the shifts in behavior and its impact on overall
market

strategy.

Analysis and Critical
Thinking
Answer demonstrates
critical thinking:
• Provides a synopsis of situation
• Analyzes key issues 30% 9
• Defines the problem

• Presents alternative solutions
• Selects a solution
• Implements solution
• Makes recommendations

Writing Style and Grammar
10% 3

APA Format and citation
style
10% 3

TOTAL
100% 30

kaplan MT459 unit 3
assignment latest 2016 may
Unit 3
[MT459: Consumer Behavior]

Unit 3 Assignment

Read Case One:Hello Starbucks!
Found at the end of Chapter 5 in your text. Complete questions 1and 2.
As with all material you
submit to the Instructor, check for correct spelling, grammar, punctuation,
mechanics, and usage. Please refer to the Online Communications Guidelines for
Paper Submission Standards.
Assignment Checklist:
1. Discuss three basic types of research of design
(exploratory, descriptive and casual)
2. Discuss use of research design for each method
1. Differentiate appropriate research design methods to use in
consumer habits analysis
2. Paper should be 1–2 pages
3. Paper should be in APA format and citation style
1. Review the grading rubric (below) before starting this
assignment.
Directions for Submitting
your Assignment
Compose your Assignment
in a Microsoft Word document and save it as Username MT459
Assignment-Unit3.doc (Example: TAllen- MT459 Assignment Unit 3.doc). Submit
your file by selecting the Unit 3: Assignment Dropbox by the end of Unit 3.

Unit 3
[MT459: Consumer Behavior]

Unit 3 Assignment Grading
Rubric = 30 Points
Criteria Maximum Maximum
Percent Points

Content 15
Assignment answer
provides correct and complete information:

1. Discuss three basic types of research of design
(exploratory,
50%
descriptive, and casual).
2. Discuss use of research design for each method.

3. Differentiate appropriate research design methods to use in
consumer habits analysis.

Analysis and Critical
Thinking 9
Answer demonstrates
critical thinking:

• Provides a synopsis of situation
• Analyzes key issues 30%

• Defines the problem

• Presents alternative solutions

• Selects a solution
• Implements solution
• Makes recommendations

Writing Style and Grammar 10% 3

APA Format and citation
style 10% 3

TOTAL 100% 30

kaplan
MT459 unit 4 assignment latest 2016 may
Unit 4 [MT459: Consumer Behavior]

Unit 4 Assignment

Review figure 6.12 Singapore Airlines ad and figure 6.13
Stella Artois ad in Chapter 6 of your text. Write a 2-3 page paper in APA
format and citation style for each figure answering the questions listed for
each ad as listed below.
Figure 6.12: Singapore Airlines Ad Questions
Answer all of the following questions in a 2-3 page paper as
they relate to the impact of the ad on consumers from different cultures.
1. Explain
how the imagery of the ad communicates the product to the consumer?
1. Explain
how the imagery could insult or upset consumers in other cultures and why?
1. Explain
if there are any sexual overtones in this ad and why this ad would work better
in some cultures?
1. How can
this ad affect the service’s perceived quality?
Figure 6.13: Stella Artois Ad Questions
Answer all of the following questions in a 2-3 page paper as
they relate to the impact of the ad on consumers from different cultures.
1. Explain
how the imagery of the ad communicates the product to the consumer?
2. Explain
how the imagery could insult or upset consumers in other cultures and why?
1. Explain
if there are any sexual overtones in this ad and why this ad would work better
in some cultures?
1. How can
this ad affect the service’s perceived quality?
Assignment Checklist:
1. Explain
how the imagery of the ad communicates the product to the consumer?
2. Explain
how the imagery would insult or upset other cultures and why?
1. Explain
if there are any sexual overtones in this ad and why this ad would work better
in some cultures?
1. Explain
how this ad can affect the service’s perceived quality?
2. Discuss
the behavior of consumers based on how producers represent their products.
3. Paper
should be 2-3 pages for each figure.
1. Paper
should be in APA format and citation style.
2. Review
the grading rubric (below) before starting this Assignment
As with all material you submit to the Instructor, check for
correct spelling, grammar, punctuation, mechanics, and usage. Please refer to
the Online Communications Guidelines for Paper Submission Standards.
Directions for Submitting your Assignment
Compose your Assignment in a Microsoft Word document and
save it as Username MT459 Assignment-Unit4.doc (Example: TAllen- MT459
Assignment Unit 4.doc). Submit your file by selecting the Unit 4: Assignment
Dropbox by the end of Unit 4.

Unit 4 [MT459: Consumer Behavior]

Unit 4 Assignment Grading Rubric = 30 Points
Criteria Maximum Maximum
Percent Points

Content 15
Assignment answer provides correct and complete information:

1. Explain
how the imagery of the ad communicates the product to the
consumer?
2. Explain
how the imagery would insult or upset other cultures and why?

50%

3. Explain
if there are any sexual overtones in this ad and why this ad
would
work better in some cultures?

4. How can
this ad affect the service’s perceived quality?
5. Discuss
the behavior of consumers based on how producers
represent
their products.

Analysis and Critical Thinking 9
Answer demonstrates critical thinking:

• Provides
a synopsis of situation
• Analyzes
key issues
30%
• Defines
the problem

• Presents
alternative solutions

• Selects a
solution
• Implements
solution
• Makes
recommendations

Writing Style and Grammar 3
10%

Essays include introduction, analysis and conclusion

APA Format and citation style 10% 3

TOTAL 100% 30

kaplan
MT459 unit 5 assignment latest 2016 may
Unit 5 [MT459: Consumer Behavior]

Unit 5 Assignment

Review Figure 7.3 Gillette® ads in Chapter 7 of your text.
Why did Gillette® create two different ads?
Assignment Checklist:
1. Describe
segmentation of markets for these 2 ads
1. Identify
advantages/disadvantage of each market segment for these 2 ads
2. Discuss
the impact of consumers on the different ads
1. Paper
should be 2 to 3 pages
1. Utilize
APA format and citation style
2. Review
the grading rubric (below) before starting this assignment
As with all material you submit to the Instructor, check for
correct spelling, grammar, punctuation, mechanics, and usage. Please refer to
the Online Communications Guidelines for Paper Submission Standards.
Directions for Submitting your Assignment
Compose your Assignment in a Microsoft Word document and
save it as Username MT459 Assignment-Unit5.doc (Example: TAllen- MT459
Assignment Unit 5.doc). Submit your file by selecting the Unit 5: Assignment
Dropbox by the end of Unit 5.

Unit 5 [MT459: Consumer Behavior]

Unit 5 Assignment Grading Rubric = 30
Criteria Maximum Maximum
Percent Points

Content
Assignment answer provides correct and complete information:
50%

1. Describe
segmentation of markets for these 2 ads 15

2. Identify
advantages/disadvantage of each market segment for

these 2
ads.

3. Discuss
the impact of consumers on the different ads

Analysis and Critical Thinking
Answer demonstrates critical thinking:
• Provides
a synopsis of situation
• Analyzes
key issues
• Defines
the problem
30% 9

• Presents
alternative solutions

• Selects a
solution
• Implements
solution
• Makes
recommendations

Writing Style and Grammar 10% 3

APA Format and citation style 10% 3

TOTAL 100% 30

kaplan
MT459 unit 6 assignment latest 2016 may
Unit 6 [MT459: Consumer Behavior]

Unit 6 Assignment

Read Case One:Keeping up with the Joneses and Case Two:Will
the real Costco Shopper PleaseStand Up? Both cases are found at the end of
Chapter 10 in your text.
Please create a 1–2 page paper for each of these cases by
answering the question at the end of each case. Please submit these in APA
format with Citations to support your work.
As with all material you submit to the Instructor, check for
correct spelling, grammar, punctuation, mechanics, and usage. Please refer to
the Online Communications Guidelines for Paper Submission Standards.
Assignment Checklist:
1. Evaluate
possible methods of measuring cultural impact on consumer behavior
1. Determine
the impact of culture on market strategy and segmentation
1. Assess
the impact of religion on consumer behavior in today’s market
1. Paper
should be 2 to 4 pages (1-2 pages per case study)
2. Paper
should be in APA format and citation style
1. Review
the grading rubric (below) before starting this assignment
Directions for Submitting your Assignment
Compose your Assignment in a Microsoft Word document and
save it as Username MT459 Assignment-Unit6.doc (Example: TAllen- MT459
Assignment Unit 6.doc). Submit your file by selecting the Unit 6: Assignment
Dropbox by the end of Unit 6.

Unit 6 [MT459: Consumer Behavior]

Unit 6 Assignment Grading Rubric = 30 Points
Criteria Maximum Maximum
Percent Points

Content
Assignment answer provides correct and complete information:
1. Evaluate
possible methods of measuring cultural impact on
50%

15

consumer
behavior

2. Determine
the impact of culture on market strategy and

segmentation

3. Assess
the impact of religion on consumer behavior in today’s
market

Analysis and Critical Thinking
Answer demonstrates critical thinking:
• Provides
a synopsis of situation
• Analyzes
key issues
• Defines
the problem
30% 9
• Presents
alternative solutions

• Selects a
solution
• Implements
solution
• Makes
recommendations

Writing Style and Grammar 10% 3

APA Format and citation style 10% 3

TOTAL 100% 30

kaplan
MT459 unit 7 assignment latest 2016 may
Unit 7 [MT459: Consumer Behavior]

Unit 7 Assignment

Review Tables 12.2 Top 25 U.S. Hispanic Markets, 12.3
Traditional Characteristics of the Hispanic American Market, 12.4, Ways in
Which “Hispanic” Has Been Defined, and 12.5 Demographic Characteristics of U.
S. Hispanic Ethnicity Types, all found in Chapter 12 of your text.
After reviewing each of the tables define at least one
specific point in each of the tables and explain why you believe it is
important and how it supports your other selections from the other tables.
Provide a 2–3 page APA paper that utilizes your selections and why they all
work together as we determine the face of consumer.
As with all material you submit to the Instructor, check for
correct spelling, grammar, punctuation, mechanics, and usage. Please refer to
the Online Communications Guidelines for Paper Submission Standards.
Assignment Checklist:
1. Recognize
how consumers learn and assimilate information
1. Express
how to measure consumer learning and the impact of the data
1. Discuss
trends on potential impact of brands and consumers
1. Paper
should be 2 to 3 pages
1. Paper
should be in APA format and citation style
1. Review
the grading rubric (below) before starting this assignment
Directions for Submitting your Assignment
Compose your Assignment in a Microsoft Word document and
save it as Username MT459 Assignment-Unit7.doc (Example: TAllen- MT459
Assignment Unit 7.doc). Submit your file by selecting the Unit 7: Assignment
Dropbox by the end of Unit 7.

Unit
7 [MT459: Consumer
Behavior]

Unit 7
Assignment Grading Rubric = 30 Points

Criteria Maximum Maximum
Percent Points

Content
Assignment
answer provides correct and complete information:
50%
1. Recognize how consumers learn and assimilate information. 15
2. Express how to measure consumer
learning and the impact of the
data

3. Discuss trends on potential impact
of brands and consumers.

Analysis
and Critical Thinking
Answer
demonstrates critical thinking:
• Provides a synopsis of situation
• Analyzes key issues
• Defines the problem
30% 9

• Presents alternative solutions

• Selects a solution
• Implements solution
• Makes recommendations

Writing
Style and Grammar 10% 3

APA
Format and citation style 10% 3

TOTAL 100% 30

kaplan
MT459 unit 8 assignment latest 2016 may
Unit 8
[MT459: Consumer Behavior]

Unit 8 Assignment

Review Table 14.2 Time Line for Selecting
an HDTV. Review the Adopter Categories on 441-442. Create a 2–3 Page APA paper
on why these steps are important to the selection process as a consumer, and
then identify what type of Adopter you are from the categories and why?
As with all material you submit to the
Instructor, check for correct spelling, grammar, punctuation, mechanics, and
usage. Please refer to the Online Communications Guidelines for Paper
Submission Standards.
Assignment Checklist:
1. Determine
the psychology of consumer decision-making
2. Assess
when social factors impact consumer decisions
3. Determine
the five factors that influence decision by consumers
1. Paper
should be 2 to 3 pages
2. Paper
should be in APA format and citations style
1. Review
the grading rubric (below) before starting this assignment
Directions for Submitting your
Assignment
Compose your Assignment in a Microsoft
Word document and save it as Username MT459 Assignment-Unit8.doc (Example:
TAllen- MT459 Assignment Unit 8.doc). Submit your file by selecting the Unit 8:
Assignment Dropbox by the end of Unit 8.

Unit 8 [MT459: Consumer Behavior]

Unit 8 Assignment Grading Rubric = 30
Points
Criteria Maximum Maximum
Percent Points

Content
Assignment nswer provides correct and
complete information:
50%
15
1. Determine
the psychology of consumer decision-making.
2. Assess
when social factors impact consumer decisions.

3. Determine
the five factors that influence decision by consumers.

Analysis and Critical Thinking
Answer demonstrates critical thinking:
• Provides
a synopsis of situation
• Analyzes
key issues 30% 9

• Defines
the problem

• Presents
alternative solutions
• Selects
a solution
• Implements
solution
• Makes
recommendations
Writing Style and Grammar 10% 3

APA Format and citation style 10% 3

TOTAL 100% 30

kaplan
MT459 unit 9 final project latest 2016 may
Unit 9 [MT459: Consumer Behavior]

Unit 9 Final
Project

Select one
consumer behavior topic from the list below and prepare a 5–7 page research
paper. Your paper should include a minimum of five academic references. As with
all material you submit to the Instructor, check for correct spelling, grammar,
punctuation, mechanics, and usage. Please refer to the Online Communications
Guidelines for Paper Submission Standards.

• The Impact of the Digital
Revolution on Consumer Behavior

• Market Segmentation of Online
Consumers

• Consumer Motivation and High Tech
Products

• The Influence of Culture on
Consumer Behavior

• The Adult Consumer’s
Decision-Making Process

Assignment
Checklist:

1. Clearly articulate one of the
selected topics
2. Utilize effective citation to
support your work

3. Include a minimum of five academic
references

4. Paper should be 5 to 7 pages
5. Paper should be in APA format and
citation style
6. Review the grading rubric before
starting this assignment.

Directions
for Submitting your Final Project

Compose your
Assignment in a Microsoft Word document and save it as Username MT459 Final
Project-Unit9.doc (Example: TAllen- MT459 Final Project Unit 9.doc). Submit
your file by selecting the Unit 9: Assignment Dropbox by the end of Unit 9.

Unit 9 [MT459: Consumer Behavior]

Unit 9 Final
Project Grading Rubric = 145 Points

Criteria Maximum Maximum
Percent Points

Content
Assignment
answer provides correct and complete information:
50%

1. Clearly articulate one of the
selected topics 72.5
2. Utilize effective citation to support work

Analysis and
Critical Thinking

Answer
demonstrates critical thinking:
• Provides a synopsis of situation
• Analyzes key issues 30%

• Defines the problem
43.5
• Presents alternative solutions

• Selects a solution

• Implements solution
• Makes recommendations

Writing
Style and Grammar 10% 14.5

APA Format
and citation style 10% 14.5

TOTAL
100% 145

kaplan
MT459 unit 10 assignment latest 2016 may
Unit 10 [MT459:
Consumer Behavior]

Unit 10 Assignment

After reflecting on what you have learned and how you have
benefited by taking MT459 Consumer Behavior, write a reflective essay that
addresses the ideas listed below. The paper should be a minimum of 2 pages
double spaced in 12 point Times New Roman font. Also, the paper must have a
title page, an introduction paragraph, a conclusion paragraph and references
list if applicable.

Please answer the following ideas in your paper:

1. Reflect
and describe which key concepts and topics in this course have made you a
stronger candidate to enter the business world.

2. Discuss
how this course has affected both your professional development and your
personal development, and explain how this course has encouraged you on your
academic path.

Assignment Checklist:

• Write
your original response in Standard American English, paying special attention
to grammar, style, and mechanics.

• Respond
to the aforementioned ideas in a thorough manner, providing specific examples
of concepts, topics, from item # 1, and specific examples of the impact on you
from item # 2.

• Ensure
that your viewpoint and purpose are clearly stated.

• Demonstrate
logical and appropriate transitions from one idea to another.

• Your
paper should be highly organized, logical, and focused.

• If you
use outside sources to support your reflection please be sure to use APA
citation style and be sure to provide both in-text citations and a reference
list.
• For
additional help with APA or writing, please visit the Kaplan University Writing
Center.

Directions for Submitting your Assignment

Compose your Assignment in a Microsoft Word document and
save it as Username MT459 Assignment-Unit10.doc (Example: TAllen- MT459
Assignment Unit 10.doc). Submit your file by selecting the Unit 10: Assignment
Dropbox by the end of Unit 10.

Unit 10 [MT459: Consumer
Behavior]

Unit 10 Writing Assignment Rubric = 35 Points

Assignment Rubric Possible
Points

Content, Focus, Use of Text and Research: 17.5
• Described which key
concepts and topics in this course have made you a
stronger candidate to enter the business world
• Described which key
concepts and topics in this course have encouraged you
on your academic path
• Discussed how this
course has affected you in your professional and personal
development as a student and as a person

Format, Mechanics: 10.5
• Clearly stated
purpose and viewpoint
• Logical transitions
between ideas
• Organized and
focused

Writing Style and Grammar 3.5

APA Format and citation style 3.5

Total 35

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