JC penny case

| November 28, 2016

the following question need to be answered with a 200 word count and 3 references
Read the case study titled “JC Penney Is Changing Its Competitive Strategy” and write a one to two paragraph summary of the case.

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Identify the strategies that CEO Ron Johnson implemented to overcome the competition based on Porter’s Five Competitive Forces.

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Which of Porter’s four competitive strategies did CEO Ron Johnson embrace as the primary strategy under his new leadership? Explain your answer.

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Johnson’s leadership as CEO was short lived and only lasted 17 months. It seems that he ignored parts of the three core processes of business: People, Strategy, and Operations. Conduct additional research and identify Johnson’s failure(s) in these three core processes and make recommendations that would have helped him be more successful.

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