ivytech MKTg101 Target Market Discussion – Session 7

| June 9, 2016

Question
For purposes of this discussion board, you are asked to select a specific product or service for discussion. This product must be different from any example already posted by your classmates.

Your initial posting should consist of a minimum of 5 paragraphs, and any outside sources that you use must be appropriately cited.

Your discussion should include:

1.A brief (one paragraph) discussion of the product.Remember, this product or service must be different from any example already posted by your classmates.Provide a link to the web site for this product or service.

2.A discussion of the target market for this product or service.Was the target market segmented demographically (based on objective variable such as age, gender, family size, income, occupation, education, race, religion and/or nationality), geographically (based on where prospective consumers live or work), psychographically(based upon lifestyle, interests, hobbies, etc), or behaviorally(based on factors such as product features and usage rate)?Be specific, and keep in mind that the target market may actually be based on a combination of these factors.

3.In your examination of the product’s or service’s website and/or advertising, what leads you to believe that the company has chosen this target market?Once again, be specific.

DUE BY MIDNIGHT MONDAY OF THIS SESSION

To complete the discussion board portion of this assignment, respond to the posting of at least one of your classmates. This includes substantive replies to classmates that add significantly to the discussion by building on others’ comments, suggesting alternative solutions, pointing out problems, and even at times constructively disagreeing. When responding to another student’s initial posting, please include his or her name (e.g., Bill, I think you missed the point!)

Note: If you do not post by the dates listed on the course calendar, you will not receive credit on the assignment.

A grading rubric for this discussion board assignment is included below.

Target Market Discussion Rubric (25 pts)

Criteria

Weight

Points

Discussion of product (not previously posted by another student) with Website

20%

5

Discussion of applicable demographic, geographic, psychographic, and behavioral variables

20%

5

What led to your decision?

20%

5

Writing skills

20%

5

Substantive response to classmate

20%

5

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