Introduction to Marketing

| March 29, 2017

Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. Create a 300–400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response:

Did it create a desire for the product advertised? Why?
What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better?
How can a marketing manager measure the effectiveness of his or her advertising campaign?
What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?

Be sure to properly cite your sources using APA; include your references and in-text citations.

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