Intoduction to Marketing

| March 29, 2017

Pricing Strategies

A.)Price is an important element of the marketing mix. Create a 300–400-word response and describe the importance of pricing in the marketing mix. Describe three different pricing strategies and provide a real-life example of each in action. Suggest another strategy that would have worked better. What are the steps that need to be followed for developing the pricing of a new product? Can these steps be interchanged? Why?

Channels of Distribution

B.)Is distribution an important element of the marketing mix? What value does it add to the product? Describe one of the three major distribution strategies with an example. Discuss whether that strategy was successful including your rationale. Provide a real life example of channel conflict and discuss why the conflict may exist. Use APA Guidelines

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