Integrated Marketing Communication

| October 22, 2018

Answer the following question in a
maximum of3 A4 Pages @ minimum 10pt font. Remember to answer in the space provided and not more than
3 pages.
Question 1

1) Write an introduction to set the
scene for an action orientated Integrated Marketing Communication Plan (IMC)
for a very specific Target Market (TM), relating to a Brand, Product or
Service. (reference the organization)

2) Describe the Target Market (TM)
using at a minimum the 4 typical segmentation variables in the included table,
provide at least 2 references relating to segmentation of markets for
understand target markets.

3) Using at least 5 different marketing
communication tools, design a communication schedule to move your TM from
awareness to action. Include a schedule and highlight the integration of tools
across the roll out to the TM. Include a brief reference for each chosen tool.

Response:

In this document.

Introduction

Target Market

Dimension

Target Market 1

Description

Demographics

Geographic’s

Psychographics

Behavioural

Profiles

Communications Plan

Comms Tool

Goal

Detail

Target

Timing
Schedule

Integration

Bibliography

Minimum 12 references required.

END

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