3 page essay on Microsoft. Topic: Making data for not just “data people”
Good links for the company:
Investigate the Strategic Role of IT at the Company You Selected Based on the case study from one of the two sites, AS WELL AS your team’s own, independent research on this company, discuss how this firm uses IT strategically. You should NOT limit yourself to just one strategic use of IT, but if the company has many such strategic initiatives you MAY limit yourself to just a few. In particular, your analysis should include the strategic role of Business Analytics/Big Data but should not be limited to Business Analytics. Your analysis should include (but, again, not be limited to) the following: An overview of your company (industry, size, performance, competitors, challenges) How your company’s use of IT relates to its overall strategy (Be sure to describe what it is about IT that provides the strategic benefit.) What is the role of “Information” in implementing the IT-based strategy? For instance, what information is needed (by whom, when, and where)? Where does the information come from? What challenges does this pose? The role of the solution provider (i.e., either Microsoft or Teradata) in implementing the company’s strategy Applying Porter’s Five Forces appropriately Drawing on the Resource-Based View of the firm appropriately Other specific concepts from class and from Gallaugher as appropriate (e.g., Value Chain Analysis, network, platform, social, and mobile) The risks your company faces with respect to its IT-related strategies (i.e., what could go wrong) and what you can do to mitigate those risks (The consequences of IT are not necessarily positive AND actions matter!) Proposing strategic roles for IT other than those that the company currently addresses.
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